So far, the goal for the semester has been to get my business’ name out there. I have been fairly successful, because a lot of people I don’t know have approached me and complimented my cookies or asked ” Are you the cookie man?”. However, more than anything I’m struggling operationally. I have not been able to be consistent with my hours of operations, I have failed to find a stable delivery person, and I have yet to find a commercial kitchen that will be worth the expense. I have just received the failure fund money, so there are a few goals I need to accomplish in the summer. 1) I will need to buy a Costco membership in order to experiment with variable expenses and flavors. 2) I will search for potential commercial kitchens in the area or find the means to make my own with the money I’m making from my internship. 3) I will work on licensing and getting incorporated towards the end of the summer, because I will not be selling until next semester. 4) I will run a statistical analysis on each cookie in order to determine the best steps in terms of marketing the cookie.
This week I’ve spent some time thinking about Dreamcatcher Cookies Operations. The biggest struggle has been delivering the cookies within a reasonable amount of time. It takes me 12 minutes to bake, about two minutes to package and put in a delivery bag, and it takes the delivery person 5-10 minutes to deliver. In order to reduce time, I want the cookies to be pre made, or I am also considering renting an office to make Dreamcatcher Cookies a coffee/cookie shop rather than a delivery business. However, the issue with that would be competing with Summit, a local business that already has a fairly good head start. Another problem is keeping track of expenses. I need to start tracking my expenses on an excel sheet more religiously.
Since no sales are made in the summer, I am working on some marketing tools in order to increase customer acquisition. The main focus right now is the logo. I want to have a logo that’s memorable and will make people feel like they’re eating cookies from back home, with a twist (the flavors are unique). I would prefer the logo to be cool colors since it is a nocturnal service, and because I want people to eat them and feel calm, collected, and ready to get back to studying. Within the next month, I will hire a graphic design company to make a logo and business cards for Dreamcatcher Cookies.