AI, Systems, and the Future of Brand Building

AI transformation is not a technology problem. It is a systems and workflow problem. That is the point of view Jennifer Kattula brings to the table as General Manager and Chief Marketing Officer of Microsoft Advertising, where she leads global marketing for one of the world’s largest ad platforms.

Jennifer is joining the Hurt Hub for a lunch and learn on what it takes to build AI systems that hold up as models and solutions keep changing underneath them. Grab lunch and pull up a chair for a candid, hour-long conversation.

She’ll cover:

• Her experience leading AI transformation from inside Microsoft
• What she’s hearing directly from CMOs and other C-suite leaders about real-world AI adoption
• How organizations should build AI systems flexible enough to survive rapid change in models and tools
• The questions every leader should be asking about governance, data, confidentiality, enterprise versus personal accounts, and first-party information

About Jennifer

An engineer by training, a builder by instinct, and a connector at heart, Jennifer brings a rare combination of technical mastery and brand craft to marketing’s most pivotal moment today, when leaders forging brand endurance must be as fluent in systems as they are in stories.

Jennifer’s 20+ year career spans transformative roles at PwC, Sapient, American Express, and 11 years at Meta, where she was Global Head of Platforms Marketing. She also led marketing at Web3 startup Polygon Labs.

Jennifer is a recognized thought leader on generative AI in advertising. She speaks and writes about the future of brand-building in an AI-native world, helping business leaders find the balance between technology and humanity, and honor both.

Jennifer holds a B.S. in Chemical Engineering and an MBA from the University of Michigan.

This is a featured program of the Applied AI Lab at the Hurt Hub at Davidson College

Access and exposure to innovation for all is our vision, and that includes access to the people shaping how AI is actually being adopted inside the world’s biggest companies. This conversation is sponsored by the Applied AI Lab and is open to students, faculty, staff, alumni, entrepreneurs, and the Greater Charlotte community.