A Quick Overview
Kevin calls himself a “reluctant marketer.” As a lover of math, marketing just wasn’t supposed to be on the table for him … until marketing became all about math. Quantitatively understanding consumers, their behaviors, and how to influence those behaviors, allows Kevin to use his mathematical and leadership skills to oversee the data analytics team all the way to the creative and customer research marketing team.
Relatable for most juniors and seniors, and maybe even some eager freshmen and sophomores, Kevin had no idea what he wanted to do once he finished college.
For those seniors that don’t have a plan, Kevin’s a perfect example and gives great advice: find something that interests you and that you’re passionate about and find people you want to spend your time with. “That’s how decisions should be made, passion and people,” says Kevin.