for Innovation and Entrepreneurship
at Davidson College

A “Reluctant Marketer,” now a Chief Marketing Officer

Ever heard of Alimentation Couche-Tard? Maybe you’d recognize Circle K, which they own and operate? Circle K has 17,000 stores in 26 markets around the world, and Kevin Lewis leads Circle K’s marketing charge as their Chief Marketing Officer. On this episode of Hub & Spoke [SPARKS] join host, Jared Herr ‘22 as he sits down with Kevin and talks about everything from innovation to advice to their former distaste for country music, well at least Kevin’s former distaste. Scroll down to hear Kevin's story.
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A Quick Overview

Kevin calls himself a “reluctant marketer.” As a lover of math, marketing just wasn’t supposed to be on the table for him … until marketing became all about math. Quantitatively understanding consumers, their behaviors, and how to influence those behaviors, allows Kevin to use his mathematical and leadership skills to oversee the data analytics team all the way to the creative and customer research marketing team. 

Relatable for most juniors and seniors, and maybe even some eager freshmen and sophomores, Kevin had no idea what he wanted to do once he finished college. 

Now that I’m getting a little older, it’s sort of humbling to realize that there really was no plan and that’s ok. Everyone says ‘what do you want to be when you grow up?’ and I still don’t know and most of the folks I work with they wouldn’t know either. 

For those seniors that don’t have a plan, Kevin’s a perfect example and gives great advice: find something that interests you and that you’re passionate about and find people you want to spend your time with. “That’s how decisions should be made, passion and people,” says Kevin.

Ever heard of Alimentation Couche-Tard? Maybe you’d recognize Circle K, which they own and operate? Circle K has 17,000 stores in 26 markets around the world, and Kevin Lewis leads Circle K’s marketing charge as their Chief Marketing Officer. On this episode of Hub & Spoke [SPARKS] join host, Jared Herr ‘22 as he sits down with Kevin and talks about everything from innovation to advice to their former distaste for country music, well at least Kevin’s former distaste. Scroll down to hear Kevin's story.

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