Even in the digital age, the written word is still a primary way of communicating ideas. Projects may include writing for marketing materials, blog posts, website content or editing.
Sample Projects:
- Website text for a start-ups new site
- Editing a novel manuscript
- Blog posts or articles that establish thought leadership and generate leads
- Captions for a social media marketing campaign
Businesses today increasingly rely on data to inform their decisions and strategies. Data analytics projects may involve organizing information, helping extract insights from data, or creating reports that guide business actions.
Sample Projects:
- Organizing customer data and identifying patterns
- Migrating data between systems or databases
- Creating simple dashboards to visualize key business metrics
Research is a critical foundation for business decisions across all stages of growth. Student Consultants may engage in various types of research to help businesses understand their market, customers, and strategic opportunities.
Sample Projects:
- Performing market research to assess product or service viability
- Developing customer personas and a competitor analysis to inform marketing strategy
- Researching industry trends and data for use in business publications
- Conducting customer interviews to gather insights and feedback
Early-stage businesses and growing organizations often need versatile support across various functions. Student Consultants in this area work on diverse projects that help businesses streamline operations, connect with customers, and develop their offerings.
Sample Projects:
- Support customer discovery and sales outreach efforts
- Create content for various business needs
- Assist with product development and testing
- Prepare or edit presentation materials for stakeholders
Effective marketing combines strategic communication with compelling visual elements to reach and engage target audiences. Student Consultants may help businesses enhance their brand presence through various marketing and design projects.
Sample Projects:
- Designing logos and brand identity materials
- Creating product packaging concepts
- Developing marketing materials for print or digital use
- Planning and creating social media content
Whether you are telling a story or selling a product, the visual arts can bring the process to life. Some projects will have very specific requirements for the work to be produced, others will have more space for students to express creativity.
Sample Projects:
- Product photography for websites or marketing materials
- Professional headshots or event photography
- Creating promotional videos for products or services
- Editing long-form content into short-form videos for use on social media
- Documenting company history through visual storytelling
A professional web presence is essential for businesses to establish credibility, reach customers, and drive growth. Small businesses and startups particularly benefit from effective websites that showcase their products or services while providing a seamless user experience that converts visitors to customers.
Sample Projects:
- Building new websites using platforms like WordPress, Squarespace, Wix, or Shopify
- Redesigning existing websites to improve user experience
- Creating basic mobile applications or web platforms using HTML/CSS/JavaScript or other programming languages