Heidi Meyer is on a mission to revolutionize how students approach their careers. A 2023 graduate, Heidi knows the anxiety that comes with picking a career path. Heidi’s brainchild, Careers Explained, is designed to tackle this problem head-on. Careers Explained targets and prepares high school and college students for their future careers.
According to Colorado State University Global, one-third of Americans had no plan after high school or college. Heidi wants to help change this statistic for the positive. How is she doing it? Heidi started outreach with private schools which generally have greater funding and fewer restrictions. She then reaches students through their career offices, which are already well-connected with students through newsletters, social media, and events.
What sets Careers Explained apart from other career resources? Depth and personalization. While resources like Naviance offer interesting quizzes and brief job descriptions, Careers Explained goes further. It provides detailed insights into what a typical schedule looks like, the social scene, opportunities for advancement, and how professionals secured their roles. Plus, Heidi’s interviews include valuable advice on how listeners can land similar jobs
Heidi’s business model is straightforward. She plans to charge $1,000 per school annually for access to the resource. Her goal is to partner with 10 schools in the first year, aiming for $10,000 in revenue. Schools start with a six-month free trial before transitioning to the paid subscription. By adding 40 more schools each year, Heidi anticipates making $38,000 in year three and $308,000 by year five.
Having won the 2022 Avinger Impact Fund, Heidi Meyer is already making waves with her innovative approach to career guidance. With Careers Explained, she’s bridging the gap between academic life and the professional world. Heidi is helping students find their path with confidence and clarity.
