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Market Research Fundamentals

  • Amplify Davidson
  • Class

Market Research Fundamentals

October 23 @ 6:30 pm - November 13 @ 8:00 pm

Join us for a 3 part series where you’ll dive into the essentials of conducting effective market research.

Are you a business owner trying to gather actionable insights from your customers or competitors? Or maybe you have a great business idea that solves a problem you have, but you’re curious how many others have this problem too?

Join us for a three part series on Market Research Fundamentals with Liz Brigham, Director of the Hurt Hub@Davidson. Beginning on Monday, October 23rd, you’ll learn qualitative and quantitative research methods that with help you:

  • Determine how many others have similar challenges or problems;
  • Assess the urgency and pervasiveness of these challenges and what someone’s willingness to pay for a solution might be;
  • Analyze the market landscape to determine your potential competitors, partners, and friends.

The empathy you’ll develop through conducting research allows for more creativity in solution design and adaptability when customer needs change. Similarly, better awareness of the market, competitors, and other opportunities helps you to stand out and be unique.

The series runs on the following Monday evenings:

Monday, October 23 | 6:30-8:00

Monday, November 6 | 6:30-8:00

Monday, November 13 | 6:30-8:00

Please note, there is no class on October 30.

This program is powered by Amplify Davidson. Amplify Davidson is a collaborative community initiative, formed through a partnership between the Town of Davidson and the Jay Hurt Hub for Innovation and Entrepreneurship which seeks to support the growth of Davidson small businesses and equip residents to thrive as entrepreneurs.


The Hurt Hub@Davidson
210 Delburg Street, Davidson, NC 28036
Davidson, NC 28036 US
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Innovation and Entrepreneurship at Davidson College


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