Entrepreneur teams up with marketing professional to launch his company
Entrepreneurship—the process of turning an idea into a concrete business—can be hard enough without trying to reinvent the wheel. As any founder will attest, launching a startup requires you do it all, from marketing to accounting to business development.. Thus, the value of collaboration cannot be understated, as often the most successful and innovative ideas come from many minds rather than few.
This is exactly what The Hurt Hub@Davidson seeks to facilitate—bringing innovative minds together to sharpen ideas and launch new companies. One unexpected encounter between two entrepreneurs while at The Hurt Hub coffee bar inspired new collaboration.
Josh Lippiner runs an online product incubator company, a business which comes up with different ideas and then tests them out to see if these ideas would work outside of theory.
Brooklyn Madding is a copy editor and marketing specialist who helps businesses with communication and position.
Three weeks ago, Josh and Brooklyn met by coincidence while getting coffee in the Hurt Hub lobby and found that they were exactly what the other had been looking for. Just before this encounter Josh had spent weeks looking for someone who could put his ideas into words when, little did he know, she had been working in the same building as him all this time. Josh was excited to find Brooklyn as “within 3 days of working together she was able to nail it and put it down on paper.”
Josh explains that as a small business owner “you have a lot of needs for different things that you don’t specialize in.” Small business owners are often put in the position of either hiring out or working in the field that is not exactly their expertise. In John’s case, this was finding someone who could put his ideas into words. And he found that person—fifty feet from his office door.