Introducing Be Good Jewelry Company

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Team Name: Be Good Jewelry Company

Team:

  • Megan Goodling (megangoodling.com
  • Kat Seitz

How We Got Here: Be Good Jewelry Company was started in the Davidson College Maker Space with a simple vision and big goals, and has grown to have a presence on campus among students, organizations, and at Main Street Books. Through hard work, a fun marketing campaign, and a custom design format, Be Good has become

What We Do: Be Good makes custom laser cut earrings and jewelry using sustainable raw materials. We focus on sustainability, ethical production and custom designs with lots of consumer feedback.

Where We’re Going/What’s to Come: Be Good will hopefully be featured in more stores around Davidson. Two next bigs steps include holiday designs and, next semester, Big/Little reveal themed earrings as well. We will soon start producing a necklace line as well.

Julie GoffIntroducing Be Good Jewelry Company
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Introducing Forbidden Renaissance

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Team Name: Forbidden Renaissance

Team Members:

  • Kerry Winfrey (@TheFreshKwin)
  • Name (@garrett_nickelson)
  • Cole Reynolds (@cole_reynolds5)
  • Nick Peeples (@nickpeeples35)

How We Got Here: Racial divisions, gender and political polarization, LBGTQ discrimination, etc., have become intrinsically baked into every social aspect of our lives. Rather than sitting back and ignoring the problems that so many communities face today, we wanted to provide some way that could unite communities and create a sense of acceptance no matter your demographic. So in order to achieve this, we created the idea of Forbidden Renaissance.

What We Do: Our brand, Forbidden Renaissance, stems from our devotion to bridge the gap between people of all different demographics. Many of the discords we see today are so normalized in our society that people possess different implicit biases. We believe that there isn’t a full understanding of, or tolerance for, everyone’s circumstances and beliefs in our society. We have taken steps back rather than forward, and we need a cultural rebirth, or in other words, a renaissance, to stray away from our ignorance towards diversity. However, societal norms of today prevent progress—almost like it’s forbidden. Through our brand, we want to create an environment where it is safe for anyone to express their opinions, to expose their feelings, and to offer personal insight. We want to cultivate change and allow people to freely express what truly makes them unique.

Where We’re Going/What’s to Come: When we first began this project we limited ourselves to developing and spreading our message of unity and acceptance through the use of clothing. However, since then we have evolved our vision into accompanying the clothing line with an online platform that would eliminate the journalistic middleman of a reporter. This platform allows people to directly share their own first-person stories of different situations in society. Through the use of clothing (wearing what you believe in) and an online platform to explore other people’s experiences and insights, we believe there is a chance for open, civil dialogue among the community you otherwise may not see.

Wednesday, November 21: Right now, we’re collecting customer feedback via Survey Monkey and working to finalize both the website and our merchandise. We have decided to purchase long sleeve shirts since its Winter, and because we can sell them for slightly more than regular short sleeve t-shirts. We’re also contacting people to potentially write the initial stories that we will launch the website with. We’ve also begun posting on social media to create awareness of our company. We have also reached out to Chris Clark about setting up a legal consultation. We hope to follow up with the mentor Rory for any advice in this phase of the company.

Julie GoffIntroducing Forbidden Renaissance
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Introducing Econically.com

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Name: Ellie Rifkin, daniellekrifkin.com

Team Name: Econically.com

How I Got Here: I was driven to start this blog by the level of toxicity in today’s politics, and the level of sensationalism: the conversations we have are so explosive and partisan that we ignore the major underpinnings. I initially started blogging about economics in English 201, but without the time or framework to continue, I put the project aside. Even though I’ve had this idea in the back of my mind for a long time, and have had encouragement from friends who say they appreciate when I take the time to explain things about economics to them–even though what they call “explaining things” I call “ranting.” Discovering that the Failure Fund program could provide me an opportunity to really develop the site, gain readership, and even attempt to turn it into a source of revenue, gave me the final push I needed.

What I Do: I blog about economic topics–theory, concepts, and current events– in a way intended to be accessible, understandable, and approachable to anyone with or without formal economics education. The topic ideas come from weekly econversations sessions, informal economics discussions with students lead by professor Shyam Gouri Suresh, who also provides guidance and feedback on the posts themselves as part of an independent study course that satisfies the writing requirement for the economics major.

Where I’m going/what’s to come: Now that the site is up and running and the content, with images, has been posted, I am ready to start in on building the site’s social media presence. From there, I can focus on drawing readership to the blog and getting to the point where I can begin to set up the blog for ad revenues.

Julie GoffIntroducing Econically.com
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Dreamcatcher Cookies First Month Summary

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So far, the goal for the semester has been to get my business’ name out there. I have been fairly successful, because a lot of people I don’t know have approached me and complimented my cookies or asked ” Are you the cookie man?”. However, more than anything I’m struggling operationally. I have not been able to be consistent with my hours of operations, I have failed to find a stable delivery person, and I have yet to find a commercial kitchen that will be worth the expense. I have just received the failure fund money, so there are a few goals I need to accomplish in the summer. 1) I will need to buy a Costco membership in order to experiment with variable expenses and flavors. 2) I will search for potential commercial kitchens in the area or find the means to make my own with the money I’m making from my internship. 3) I will work on licensing and getting incorporated towards the end of the summer, because I will not be selling until next semester. 4) I will run a statistical analysis on each cookie in order to determine the best steps in terms of marketing the cookie.

Jesus IbarraDreamcatcher Cookies First Month Summary
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Dreamcatcher Cookies Summer Week 2

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This week I’ve spent some time thinking about Dreamcatcher Cookies Operations. The biggest struggle has been delivering the cookies within a reasonable amount of time. It takes me 12 minutes to bake, about two minutes to package and put in a delivery bag, and it takes the delivery person 5-10 minutes to deliver. In order to reduce time, I want the cookies to be pre made, or I am also considering renting an office to make Dreamcatcher Cookies a coffee/cookie shop rather than a delivery business. However, the issue with that would be competing with Summit, a local business that already has a fairly good head start. Another problem is keeping track of expenses. I need to start tracking my expenses on an excel sheet more religiously.

Jesus IbarraDreamcatcher Cookies Summer Week 2
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Dreamcatcher Cookies Summer Week 1

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Since no sales are made in the summer, I am working on some marketing tools in order to increase customer acquisition. The main focus right now is the logo. I want to have a logo that’s memorable and will make people feel like they’re eating cookies from back home, with a twist (the flavors are unique). I would prefer the logo to be cool colors since it is a nocturnal service, and because I want people to eat them and feel calm, collected, and ready to get back to studying. Within the next month, I will hire a graphic design company to make a logo and business cards for Dreamcatcher Cookies.

Jesus IbarraDreamcatcher Cookies Summer Week 1
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