Erica Dean ‘05, lawyer and Global Ops + Product Launch Strategist, sat down with The Hurt Hub@Davidson to talk about her path from Davidson College student to successful business woman.
Dean began her success by taking on many leadership roles. During her time at Davidson College she was the President of the BSC, head resident advisor, and a Senior Admissions Fellow.
The liberal arts education inspired Dean to pursue a career in which she could use her Hispanic Studies major, communication skills, and interest in technology. She says, “I wanted to be able to use both sides of my brain.”
This passion, along with an outreach from a recruiter on LinkedIn, lead Dean to start working at OutBrain (a multicultural advertising company) as a Go-to-Market Strategist Leader. Now, she uses her Spanish skills and technological experience to build strategies for tech companies to better create products that meet the actual needs of multicultural markets. She then makes sure those products are successful when they launch.
“My job is to be the bridge—I’m Switzerland, the quarterback, or the composer of the Go-to-Market strategy.” Dean further explains, “I may not know how to do everyone’s job, but I know when to pull in people to get the job done.”